As 2023 comes to an end, we prepare to slide into a Christmas cheese coma, while enjoying Wallace & Gromit, it’s time to set our sights on the upcoming year. My business journey, started as a way to earn extra income while managing childcare, has evolved into a promising venture. With a brand-new website and a growing customer base, it’s crucial to plan for the challenges that 2024 may bring.
So, lets jump in.
Financial Goals:
With a successful profit margin achieved in the business’s inaugural year, our primary financial goal for 2024 is to build upon this success. We will be investing in expanding our product offerings, including the exciting prospect of incorporating a self-built laser cutter machine by my creatively-inclined husband. This addition will enable us to introduce new designs and personalization’s, enhancing our market appeal. We will also be increasing advertising investment to drive more traffic to both Etsy and our website, with an aim to increase sales.
Lifestyle Goals:
Amid the pursuit of business success, maintaining a well-balanced life is paramount. Reducing screen time and embracing quality family moments become focal points. As we look forward to expanding our family, achieving balance assumes even greater significance, necessitating efficient time management and avoiding burnout.
Impact Goals:
With the introduction of our new website, a commitment to giving back to the community comes to the forefront. Plans include sharing insights on starting a business, providing sublimation tutorials, and potentially offering free templates. Leveraging my background as a video editor and graphic designer, I aspire to create engaging content to reach and assist a broader audience.
Creative Goals:
In 2024, I wish to push creative boundaries and delve into new artistic territories. While digital drawing remains a staple, I’m eager to revisit watercolours—a nostalgic passion. Additionally, experimenting with new sublimation materials, such as cushions, tea towels, and makeup bags, promises to infuse fresh creativity into our product line-up.
Optimization Goals:
This is an area I am not well versed in so will be dedicating focus on SEO, keywords, and listing titles. The new blog will take centre stage, with meticulous SEO optimization, followed by an emphasis on social media growth. Continuous reviews and adjustments throughout the year will be pivotal for sustained growth.
Reputation Goals:
A more cohesive and universally recognizable brand identity is on the horizon. Striving for a seamless brand experience across all platforms, coupled with the creation of valuable resources on the website, will contribute to an enhanced reputation. Commitment to stellar customer service, evident in glowing Etsy reviews, will remain a priority, with a pledge to further refine and elevate service standards.
Other Goals:
Embracing courage is the final frontier. Stepping out from behind the scenes, I commit to being more visible on social media, sharing more than just a few photos. This newfound bravery is essential for personal and brand growth.
As I unveil my business goals for 2024, I invite you to share your ideas and offer any suggestions. Together, let’s make the upcoming year a transformative journey towards success.
All hail the cosmic Koala!
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