Happy New Year
Hello 2025. Now that the Christmas cheese coma is over, and I have watched enough Wallace and Gromit to quote it word for word; it’s time to set my sights on the upcoming year.
My business journey, so far, has had its ups and downs. But with every up and down a lesson is learned. And these lessons will help me plan my business goals for the year ahead.
Why not read my 2024 year review blog post?
Grab a cuppa, get under a blanket and dunk that biscuit and let’s dive into my 2025 business goals.
Financial Goals:
Just like any small/micro business I want to increase my income for this year. As I mentioned in my year in review post, 2024 was not the greatest so far since I opened my Etsy shop. So, to try and improve it this year I plan to invest a little more in advertising. Mostly Etsy ads supported with well planned social media captions and images. Possibly push a bit more on Pintrest and Threads.
I also plan to invest in more varied products and designs. Now that our laser cutter is up and running we have started offering laser cut products, I want to look into this more in 2025.
By improving reach I am hoping for more sales.
Lifestyle Goals:
Now that my son has started school I have had more time to work on my small business.This has resulted in me being able to spend more time with him around the school days and not have to worry about prepping for social media or trying to get an order out on time. It has been quite freeing.
The one thing I am going to be changing is having some “me time” this is time just for me during the week. No business work, no school admin, no listening to demands of a 4 year old. Just something for me. Being a mum is 24/7 and with running a micro business as well it can all be very mentally draining and it was feeling like I was getting that time to be me.
Taking time out to be me is a goal for me this year.
Impact Goals:
Since my website was launched last year I have seen an increase in traffic, mostly via the blog page. My most popular blog post being my experience of GPSR and the changes I needed to make to my delivery options. Followed by some of my tutorial pages.
I plan to continue with this but into how to run a micro/small business from home and bring updates that would affect other fellow businesses.
I love being creative. Just this weekend I made my son a pizza with toppings out of a cardboard box so he can make himself a ninja turtle pizza.
Creative Goals:
I love being creative. Just this weekend I made my son a pizza with toppings out of a cardboard box so he can make himself a ninja turtle pizza.
I wish to continue to refine and experiment more with digital illustration and design for 2025. I often find this quite relaxing to chill and let a design flow naturally without much of a plan. Improve my knowledge of Adobe Illustrator so I can get the most out of it.
I also have 2 books about drawing everyday and I hope to get back into those as well.
Optimization Goals:
I feel I have improved with SEO and listing optimisation since last year but still something that requires refinement.
I regularly update my listing SEO and images to keep on trend and up to date but finding the right words can be difficult. Even using EHunt was helpful. I still feel this is something I need to remain on top of. Especially with my blog and finding the right keywords so I can be found in search engines.
Also using social media stats to work out the best time to post in order to reach more potential customers will also be a part of my goal.
Reputation Goals:
I am going to take some time in the first quarter of 2025 to review my branding and refine it more. I have been consistent with my branding this year but feel it needs a slight change to keep it fresh and interesting. It’s not going to be a big change but enough to keep it creative throughout the year without being boring and to just give it a spring clean.
Maybe add some more animations along the way as well.
Other Goals:
Last year I wanted to be in front of the camera a bit more on social media. Although that is still a goal, I feel this has been covered in an earlier point above. This year I want to be more engaged with other fellow small businesses and have met some really lovely people. I want to focus on expanding this, sharing, commenting and discussing more to build on good relationships and help buy from small businesses more often and encourage new customers to engage with my profile.
Conclusion
So, that is my business plan for 2025. Some of these are going to be more difficult than others and some I may not complete. I look forward to finding out how things work out. I invite you to share yours or link to your business plans in the comments below.
Let’s all support one another and make 2025 the year of small/micro businesses.
Thank you if you have visited my website to read my blog, buy from me or follow me on social media. Your support is greatly appreciated in whatever form.
If you have any questions please use the comment section below or use one of my social media channels. If you have any goal recommendations to make; then please comment below.
Until Next Time…
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