A Spring Clean
Happy Spring Time! It’s that time of year that many do the big spring clean. For many it can be a refresh of their wardrobe, a lick of paint in the house or giving the car a good clean. For me it means a review of my business brand.
And that’s what I did. I had been using this branding since 2021, when I started this little business (See my shops 4th Birthday Blog) and for this reason, it needed an update.
The Logo
I wanted to keep several things: Round shape, the Panda Character, Green colour.
The round shape makes it look nicer on social media profile icons as the most of them are round. For obvious reasons, the word ‘panda,’ needed to see it. The green colour would offer a colour that would stand-out more, compared to the usual black and white associated with panda’s.
I took to Pinterest and created a collage of colours that I loved and other Panda logo icons for inspiration.
I made 6 different variations of the logo. Picked my favourite 3. Refined them a bit more, including the font style. Selected it down to 2 designs and see how they work with the colours I was considering.
Many Colours…
I browsed Pinterest for branding colour inspiration.
As mentioned ealrier, the primary colour needed to continue to be green and to have a suitable colour that contrasts well with the green so things can be readable.
A good ‘highlight’ colour was required. Something I could use to emphasise something or to jump out a bit more on social media.
I found several colour palettes that I liked and worked out which ones would be best for myself and brand. As you can see I combined colours from 3 different palettes and felt like I have a branding colour palette that I think would work.
The next stage was to see how it would work with my final 2 logo designs and see which worked best
After exploring the colours, I decided that the logo on the left worked well like this, and I chose this as my new branding.
A Varity of Variations
A colour logo won’t always work, so I needed to create different versions of the logo that I could use when required. Finally, everything was ready to use.
I have already started using it on social media and my Etsy shop and I am getting some nice feedback about it. The website will soon display the new logo. I hope my web developer (aka my lovely, sexy husband) will soon find the time to help me do this.
So, what do you think? Are you starting out on your logo and branding journey for your new shop? Or possibly thinking of a rebrand? If you are, I hope this article helped you.
Feel free to comment below or follow me on social media.
Until next time, have a great day.
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