
Welcome
Hello and welcome back to my blog and website! I’m Charlotte, the face (and messy mum bun) behind Panda Motion Designs. I sublimate my hand-drawn and digital illustrations onto sublimation blanks, which then find their forever homes in my Etsy store.
I’ve always been a creative soul. My mum loves telling people how I started drawing the moment I could physically grip a crayon and would happily sit for hours doodling away. I pretty much knew early on that I wanted a job in the creative industries.
What I didn’t know was that I’d eventually be running my own small business from home. So… how on earth did that happen? Grab a coffee, grab a biscuit (or two—no judgement here), and let’s dive in.
Where It All Started
I’ve always been a daydreamer with a wildly overactive imagination, so it felt natural to start turning those daydreams into something I could actually see on paper. Once I started, I never really stopped.
Drawing became my little bubble of calm. It helped me switch off from the world, especially when school was difficult, and bullying made everything feel heavy. Putting pencil to paper gave me a sense of control and a way to create something beautiful out of what was not a particularly beautiful day.
I started with pencil drawings, but with some gentle nudging from my mum, I tried watercolours—and loved them. That’s also when I fell in love with painting flowers, animals, and anything inspired by the natural world.
The Turning Point
It had genuinely never crossed my mind to sell my artwork. It was my husband who planted that seed.
Before all this, I worked as a freelance motion graphics designer and video editor. Then COVID hit. I had my son, and when I eventually felt ready to return to work, all my clients had reorganised and no longer needed me. Childcare-friendly work was impossible to find.
One day, my husband watched me drawing with our son and said, “Why don’t you use sublimation and put your artwork onto products?” I wasn’t convinced at first. I’d seen plenty of artists struggle to get even a single sale. But he believed in me, and with his support, I leapt into the chaotic, exciting, wonderful world of small business.
Taking the First Steps
The beginning was full of research. What should I price things at? Which materials should I use? How do I photograph products without them looking like abstract modern art? And what even is SEO?
I built up my Etsy store slowly—learning how listings worked, navigating Etsy fees, working out branding, and setting up my social media accounts. Etsy itself was surprisingly easy to get started with.
Mistakes? Oh, I made plenty. My personal favourite disaster was massively undercharging for postage on a mug going to the USA. Let’s just say I did not make a profit that day. But every mistake taught me something, and the learning curve was absolutely worth it.
Building a Brand
Branding matters—a lot. In today’s fast-paced digital world, you need something recognisable, clear, and consistent. I stuck with my original business name from my contracting days and kept the same colour scheme. It made everything—from my packaging to my social media—feel cohesive and intentional.
Growing an Audience
knew social media was going to be key. I started with Facebook, Twitter/X, and Instagram. Facebook and Instagram grew steadily; Twitter… didn’t. So I closed the Twitter account and doubled down on what was working.
Later, I added Pinterest and TikTok. Reels and TikToks have been my best-performing content by far. I’ve now got lovely repeat customers who leave reviews, and offering returning-customer discount codes has really helped keep momentum going.
Turning Passion into Profit
Learning to price realistically has been one of the hardest parts. I still reevaluate my pricing at least once a year to make sure I’m not undervaluing my work—or scaring people off. In this current financial climate, it’s a balancing act.
Once I had over 10 products, I started seeing patterns in what people were most drawn to. That helped shape what new items I created and which designs I focused on.
Challenges Along the Way
When I launched the business, my son was one and had just decided that naps were optional (tragic). I worked around swimming classes, nursery days, and the usual chaos of parenting. Time management was… interesting. My first Christmas season felt like a sitcom where I was trying to print, press, package and post orders while chasing a toddler moving at warp speed.
Planning became essential. I did orders during nap time or in the evenings, and saved design work and social media for nursery days. Now he’s at school, I have more breathing room, but I still rely heavily on my weekly planner.
Proud Moments & Milestones
My first sale came the day after I opened. Yes, it was a friend of my husband’s—but a sale is a sale, and I was thrilled. Slowly, more orders came in. Some items even sold out quickly, and Christmas was absolutely wild in the best way.
Reviews rolled in, my social media grew, and the encouragement pushed me to keep creating and expanding my range of illustrations.
Tips for Others Wanting to Do the Same
Thinking of turning your hobby into a business? Do it. Seriously—give it a go.
Here’s what I’d suggest:
- Research the market. Look at Etsy and other platforms. What’s already out there? What can you bring that’s unique?
- Be patient. You won’t make millions overnight (if you do, please tell me your secrets).
- Start small. Pick a handful of products to begin with and grow slowly.
- Work for that first sale. It rarely just lands in your lap—you’ve got to promote, post, tweak, and test.
- Embrace the learning curve. You’ll make mistakes, but they’re stepping stones, not setbacks.
Most importantly: you’re worth the effort. Really.
Conclusion
Since launching my shop in 2021, I’ve made over 2,000 sales and currently have 86 live listings. I never imagined getting this far, this fast—or that I’d be heading into my fourth year of trading. I owe so much of it to the support of my husband… and now my son wants to start selling his artwork too!
I’m excited to see where things go next. I’m hoping to expand into laser-cutting designs, and my husband has hinted that Santa might deliver a new machine (fingers crossed). I have also considered a little plushie collection for Valentine’s and Mother’s Day.
If you’d like to follow along with my journey, come join me on social media.
And tell me—what are you passionate about? Share in the comments below!
















